Employer:Smith & Wesson Firearms
Position Title:Assistant Brand Manager
Location:Springfield, MA
Position Title:Assistant Brand Manager
Location:Springfield, MA
Salary:Not Specified
Req'd Education:Bachelor's
Req'd Experience:2-4 years
Req'd Travel:Minimal
Contact:Kristen
(Capannola)
Post End Date:5/9/2013
Full Job Posting:
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Job Summary:
Assists with the development of brand and category plans, projects and initiatives that support the broader short and long-term marketing strategies.
· Managing the tactical execution of the category brand assortment
· Assisting with the development, execution and performance evaluation of marketing programs within assigned brands
· Gathering and analyzing brand and category specific performance data, market growth drivers, and consumer and competitive information to understand consumer trends, support new product pricing, range alignment, pricing management on current items, and to develop business building recommendations
· Assisting in the development of strategic plans and business reviews
· Assisting with financial projections, forecasting, and budgeting process for brands
· Assisting with budgets and financials related to marketing campaigns and associated category business
· Driving and participating in new product development projects
·
Job Requirements:
o Bachelors’ degree required.
o Minimum of 2-4 years professional experience in outdoor consumer goods industry preferred; marketing background is essential
o Brand and consumer knowledge, and product management skills required
o Basic understanding of brand positioning, copy strategy, and basic media concepts and terminology
o Process-oriented mindset
o Excellent communication and customer-relation skills
o Strong leadership skills and ability to be diplomatically persuasive / assertive
o Follow-through skills & strong attention to detail
o Exhibit a sense of urgency and independent initiative toward accomplishing objectives
http://www.nssf.org/jobs/jobDetail.cfm?JobID=4813175207